AI visibility audit for DTC brands

AI answers are the new retail shelf. How much of it do you own?

Shoppers are asking ChatGPT, Claude, and Perplexity what to buy instead of Googling it. There's no page 2 in an AI answer — your brand is either recommended, or it's invisible while competitors take the sale.

Run a free 60-second check See a sample report
20 × 3buyer prompts, each sampled 3× — single AI runs are noise
$29one-time. No subscription, no dashboard to babysit
5 daysto a report with a prioritized fix plan
  ai-assistant — buyer question
"Where should I buy a handmade wool rug online?"
Here are some well-regarded options:
Competitor A Competitor B Competitor C Competitor D your brand — not stocked
This is what invisibility looks like: the buyer never sees you, never bounces off your price, never compares. The sale is decided before your site loads.
Why now

Monitoring tools tell you a score. Nobody sells the fix.

Entry tools are dashboards

$25–49/mo prompt trackers cap your prompts, under-sample (one run per prompt = statistical noise), and hand you a number with no plan attached. Watching a score is not the same as moving it.

Enterprise platforms start at $499/mo

The serious tools gate citation-source analysis — the actual action lever — behind enterprise tiers, and the real cost is the team you hire to act on the data.

SMBs need a diagnosis first

Before you commit to monitoring anything, you need to know: how bad is it, what's it costing, and what exactly do we do about it? That's a one-time audit, not a subscription.

Methodology — shown, not hidden

How the audit works

01

Buyer-journey prompt panel

~20 real buyer questions across discovery, comparison, purchase, and trust stages — built for your category, with purchase-intent prompts weighted 1.5× because they're closest to money.

02

Repeated sampling

AI answers are non-deterministic. Every prompt runs 3×, and we report a consistency score. Any tool showing single-run results is selling you noise — we say this out loud because honesty about variance is the differentiator.

03

Two-pass measurement

One model answers your buyers' questions naturally (uncontaminated). A second model extracts every brand, its position, sentiment, and the third-party sources the answer leaned on.

04

Citation-gap analysis

The fix for invisibility is almost always presence on the specific sources engines cite. You get that source list — it's your PR hit-list, not an enterprise add-on.

05

Revenue-at-risk math

Share of voice is a vanity metric. We translate visibility into a dollar figure — with every assumption printed so you can challenge the model instead of distrusting it.

06

Prioritized action plan

P1 (14 days), P2 (30 days), P3 (60 days) — derived from your findings, not a generic checklist. The deliverable is the prescription, not the score.

Pricing

One audit. One price. No subscription.

$29 one-time
  • 20-prompt buyer-journey panel, customized to your category
  • Every prompt sampled 3× with a consistency score
  • Share of voice vs up to 5 named competitors
  • Citation-gap source list — your PR hit-list
  • Revenue-at-risk model with assumptions shown
  • Prioritized 30-day action plan (P1/P2/P3)
  • 30-minute walkthrough call included
Book your audit — $29
Re-test after you've shipped the fixes: $197. Not sure yet? Run the free check first.
Questions buyers actually ask

FAQ

Why not just use Otterly / Peec / Profound?

Use them — later. They're monitoring layers: great once you know what to watch. But monitoring a visibility score you haven't diagnosed is theater. ShelfSpace is the diagnosis + prescription that tells you whether monitoring is even worth paying for yet, and what to fix first. Many clients graduate to a monitoring tool after the audit; we'll recommend one in your report.

Is one audit statistically meaningful?

More meaningful than most tools' ongoing tracking, honestly. AI answers vary run-to-run, so we sample every prompt 3× and report consistency alongside visibility. Cheap trackers run each prompt once and chart the noise. We'd rather show you fewer, honest numbers.

How is "revenue at risk" calculated?

Monthly revenue × the share of purchase journeys starting in an AI assistant × (1 − your visibility score). Every input is printed in the report. It's a linear, conservative model — the point is direction and magnitude, not false precision. Challenge the assumptions on the walkthrough call; that conversation is part of the product.

What do I get, concretely?

A written report (see the sample): visibility score, share of voice vs competitors, funnel-stage breakdown, prompt-by-prompt verdicts, the citation-gap source list, the revenue model, and a P1/P2/P3 action plan — plus a 30-minute call to walk through it.

Which AI engines do you test?

The audit runs on frontier-model assistants representative of how ChatGPT-class engines answer shopping questions. The findings — which competitors own the shelf, which sources get cited — generalize across engines because they draw on the same public web. Multi-engine panels are available for the re-test if your category warrants it.

Who's behind this?

A performance-marketing operator with 5+ years running paid acquisition and SEO for DTC ecommerce brands, now applying the same measurement discipline to the AI-answers channel. Built solo, in public. You'll get the founder on your walkthrough call, not an account manager.